Guide to SEO: White Hat vs. Black Hat

If you are new to SEO or search engine optimization, you can be ignorant to know if you are doing something good or bad. In SEO language, these are aptly described as white hat or black hat.


As you all know, SEO is a process to improve the volume of traffic that your site gets. It also is a way to attract valuable traffic or those that consists of your targeted market.

In essence, SEO is a host of various practices that will bring about these results. However, not all of these practices are allowed by search engines.

Those that conform to the policies and terms of search engines are called white hat practices, while those that do not are referred to as black hat.

The main benefit of black hat SEO is that it can give fast positive results. In other words, you can get your traffic to soar in a matter of days or weeks in contrast to white hat SEO that may take months.

There is a catch, though. Since you will be violating some policies set by search engines, you can end up penalized, which may ban your site from these search engines permanently.

This is why, black hat processes are never recommended to be used. However, if you are not aware of these methods, you may be unknowingly employing it on your site and sooner or later you may get caught and all your efforts in the past months or years may be for naught.

This is why it is very important to educate yourself of these various tactics so that you will know what to do and what to avoid.

White Hat

The heart of a good SEO practice is to consistently create good quality content. By this it means that your blogs, articles, or product descriptions must be original, relevant to your business, informative and useful, interesting, and they must be grammatically correct.

what-is-white-hat-search-engine-optimization-seo-technique-570x350With that in mind, you may then insert keywords that you aim to rank high on in the search results. Keywords must be kept at a density of one to three percent and they must blend with the content to retain the flow of information.

Proper web design is also an essential element of a good SEO. Your content must be properly structured and mapped for easy indexing of search engine spiders. A clean site that is navigable and loads easily will also win the nod of your visitors and make them come back in the future and even refer you to their contacts.

Link building is also a part of white hat SEO, but be careful on implementing this, as too much links can be viewed as spamming, which makes it cross over to the region of black hat SEO.

Black Hat

A sneaky tactic of making search engine spiders index a site is by creating hidden content and gateway pages. These content and pages are stuffed with keywords.

Although end users do not see them, search engines spiders do and they are somewhat fooled to index them because of the keywords they contain. Search engines, however, have improved their algorithms to detect these content and pages as spam, which has resulted to the banning guilty sites.

downloadAnother black hat practice is link farming. Here, various sites are put up with each site linking to the others in the group. The purpose, of course, is to direct traffic to the group members.

If you think that it is all right to place links to your site on the comment sections of blogs, think again. This is considered as spamming and can get you penalized, especially if you are using an automated script to do this.This is essentially an excessive form of link building.

Are You Safe?

Basically, any practice that may be flagged as spamming and uses sneaky methods to fool search engines are bad for your site. If you want to protect your investment and your efforts, stick to white hat SEO.

The result may not happen overnight, but your traffic will eventually grow and you can have the peace of mind that your site will not be banned.

How Link Building can save your Site

If you are starting to wonder why your website seems to be low on traffic, then apparently there is something wrong. But there is no need to fret; even websites that offer truly great content can suffer from lack of visitors.

The main problem for that matter must be lack of spotlight.

It is pretty much the crisis that all brands are suffering. And it is even worse in the internet – online you virtually have many rivals vying for the attention of users, and there is also the matter of ever-changing trends. One day you’re the main topic of everyone, the next day you’re already outdated and old-fashioned.

Then again, if you gain enough exposure, your site will never run out of visitors.

This is the main goal of link building, that is, the process of getting certain web pages connected to your site. Certain – meaning you cannot simply put links on random websites and expect people to flock your page all of a sudden. Link building can make or break your site, depending on how properly you utilize them. And link building is no doubt an intricate task.

The world of SEO and link building is complex and ever-changing, and it requires proper planning and a lot of effort in order to understand how it works. Building a backlink profile for your page takes creativity, hustle, and of course, enough budget.It is a process that will take effort, but once properly done your page will definitely get the exposure it deserves.

Just how essential is building a link profile for websites? Nowadays, there is a tight competition among different websites, particularly those that promote brands. Each webpage aims to have as many people to know about them as possible. And if you want to let a lot of visitors into your page, you need to open as many pathways as you can.

A Strong Link Profile, a Better Chance of Discovery

How useful is link building? For starters, it can be used to let your page be more easily discovered by search engines. Search engines make use of links to either discover new web pages, or to determine their ranks in the search results. They will measure how relevant your links are, and use it to determine your webpage’s rank among the list of search results.

Simply put, with the right keywords for links, your website has a strong chance of being ahead of others in the search engine results. SEOs are necessary for building strong backlink profiles using high quality links – links that will actually arouse the interest of users and entice them to visit your page.

The Doorway to your domain – and Boosting Conversion Rates

Whether you are running an online store that wants to increase product sales or a non-profit organization site that seeks for people who will help you with your advocacy, you will need link building in order to boost your conversion rate. Conversion rate refers to the measurement of the success of an inclusion campaign (e.g, the number of visitors who came to your site via external link). Link building is like setting up different open doorways that will lead people to your page. External links, such as articles from another website that is related to your brand, serve as effective pathways to improve your site’s visibility.

Building Links, Establishing Relationships

building linkLink building is more than outreaching websites to get links. It is also a great way to build relationships with other relevant websites in your industry. This is an important factor, especially in business. If you are still new in the industry, you will definitely need the support of other websites and blogs. Moreover, establishing relationships means that you can be trusted, something which is indeed valuable.

Then again, you must make sure you connect with sites that will truly help your site. If you have a good link from a highly-visited website can boost your traffic and even increase sales.Having links with a website that shares the same topics as your site will also be beneficial.

Link building is a complex process, but without a doubt it is beneficial for your site. It is the best way to let your site be well-known, once utilized properly. A strong link profile can save your website from lack of visitors.

How to Separate a Professional Offering Affordable SEO Services from a Faker

Nowadays, it seems that anyone can just venture in the SEO business. Everyone who has knowledge in search engine optimization can start offering the services. Even if they are not experts at it, they can just look for clients and improve their SEO skills along the way. While there may be some SEO specialists who get lucky with that kind of work ethics, there are those who will cause problems for their clients. In fact, when all hell breaks loose, they are the first to run away and never to be heard again.

seo designIf you are searching for an SEO professional can offer you affordable SEO services, then you have to be as meticulous as possible when making a choice. You do not just pick the first professional who offers a cheap SEO service. You must only pick an SEO professional with a price you can afford after checking some qualifications. Otherwise, you will end up dealing with an SEO faker who cannot do anything right.

Separating the SEO professional from the SEO faker should not be a difficult job. As long as you are careful in who you choose, you should be able to pick a good professional to take care of your search engine optimization needs.

Here are some of the best tips to take into account when you want to separate the SEO professional from the SEO faker.

First of all, it is imperative that you pay close attention to how much they will charge you with. There are times when an SEO professional offers you affordable SEO services. However, the price is considerably lower than what the leading SEO companies offers. The reason for the low price might be because the SEO professional just wants to bring in clients and they will just make it up in terms of profit through volume. For such SEO professionals, be prepared for them to not meet the deadline. To meet a client’s SEO needs, a professional must spend time on actually doing SEO. If the professional’s plate is too full, there will come a time when the deadlines clash and your request will not be met.

Confirm the website. Check the professional’s URL and use their contact form just to confirm that the said URL is really their official URL. You may also check on the SEO professional’s website ranking to see if they are at a good rank. It is easier to trust in a professional with a website that ranks high in search engines.

The website should have an ABOUT page. This page contains details regarding the SEO professional and services offered. You must learn more about the said professional by reading what is written in the ABOUT page. If you are also browsing through the professional’s website, you can figure out his or her quality of work through the website content.

Research the SEO professional thoroughly by checking on their social media platforms. The social media accounts can provide you with an insight on what other people think about this particular SEO professional. Most of the time, complaints and praises regarding the professional’s services can be found in social media. These reviews are useful for you to verify the professional’s quality of work.

Engage these SEO professionals in a thorough chat through Skype. Do not forget to prepare questions such as what techniques or strategies will be used for search engine optimization. You should ask as many questions as you can think of. If the professional can answer these questions promptly and professionally, then it should be worth trusting this professional with your SEO needs.

The professional to hire should be someone with certification. One of the certifications you will want to check is the Google AdWord certification. This certification is a professional accreditation Google offers to those individuals demonstrating proficiency both in basic and advanced aspects of AdWords. Those who have a Google AdWord certification can easily demonstrate to their current and prospective clients that they are certified online advertising professionals. They also have a Google Partners public profile page.

There are also some dead giveaways that one has to be attentive to. These dead giveaways are factors that can raise a red flag immediately toward a certain SEO professional. With these dead giveaways, immediately crash out that professional from the list of SEO professionals you are choosing. Some examples of these dead giveaways include not replying at a reasonable time, lots of complaints received regarding this professional, and so on.

These are just the basic things that you have to check, especially when you plan to outsource your SEO needs. If you can, you might want to consider going for a reputable SEO consulting agency instead of looking for an SEO professional. That way, you can ensure that there is an effective marketing strategy applied for your website. In case you cannot afford a consulting agency just yet, then be sure you pick the best SEO professional possible.

Venturing Forth Without A SEO Company Is A Bad Idea

There are a lot of people today that are trying to scale the mountain of SEO without any help. You will find them online, talking about how they’ve found a secret way to champion Google, and other search engines. Make no mistake, without hiring a SEO company, you’re going to be traversing a very difficult path. Even if there are some loopholes that are opened by the algorithm shifts of search platforms, they are not good to exploit in the long term. Many people are realizing that on a daily basis, and if you don’t learn that right now, you may find yourself in a deep ocean without a life raft. Venturing forth without hiring a solid professional is not a good idea, because the repair work of a damaged reputation online is a lot harder than doing things right in the first place.

seoFirst and foremost, you shouldn’t just hire any SEO company. There’s some things that you need to know about the world of optimization as it stands today. You will find that there are small businesses and large companies that you can hire to help you with this. Regardless of which way you go, make sure that you break down several elements before you spend any money. For instance, consider:


How long as the business been practicing optimization.


Look for a portfolio of past clients, and follow up to see whether or not their work stands the test of time.


Always look to see what the charges are for optimization strategies. A good SEO company will have basic prices displayed.


Look to see what services are offered and whether or not they have the work you need, or want.

The above is just a quick rundown of things to consider when you’re looking at hiring a good marketing company to do this type of work. Never just hire whomever is cheapest. You’ll find that price does dictate something, but it doesn’t dictate everything. If you find individuals or a large entity that is charging a lot of money, do not assume that they are “premium”. Also, do not simply assume the lowest costing solution will give you the same results. Try to find a happy medium between price, and services rendered to ensure that you get real results.

Another thing to remember about working online with a good SEO company, is to be patient. Implementing strategies that will yield favorable results is not something that is going to happen overnight, and your place in any search engine is not going to be something that should be or can be rushed. Sure, you could definitely see a lot of changes done in a short span of time, but the lasting results that are attributed with SEO take time. Do not panic if you’re not at #1 in any search result overnight, it takes time to put into place properly.

In the end, it’s important to understand that you shouldn’t go the DIY route when it comes to optimization of this type. You’ll find that today’s search engines are changing the way they handle queries and will easily push your page aside. One algorithm shift could find your rankings plummeting and eventually cancelling out all the traffic that you were receiving from them. It’s easy to take shortcuts, and it’s easy to take on the responsibility alone, but it’s not a good idea. Just like you wouldn’t do complicated tasks in your home, you shouldn’t do complicated coding, or backlink strategies without someone that knows what they are doing. If you take shortcuts with SEO, you will see a negative result, and that’s not a good thing at all.

3 Sure Fire Ways To Sink The Work of a Search Engine Optimization Services Provider

seoOne of the biggest misconceptions about SEO is that it can be done fast and easily, and then forgotten. That’s why so many search engine optimization services get hired for a project, then are let go within a few months after the initial work is completed. The truth about this type of work is that it can never truly be finished as there are ups and downs in all search engines, and that means you could be on top of the world one day and dropped out of the top 10 or even 20 listings. It’s a constant, fickle world that you will have to contend with in regards to the world of internet marketing, which is why professionals are needed.SEOExplode here also you get lots of information that you required.

There are several things that search engine optimization services can do for you. However, you will find that there are also things that can happen that will destroy their work. If you were to hire them short term, and you started to see results, with lots of attention, traffic, and good listings within search results, the temptation to let them go is heavy. It’s when you let them go that all their hard work starts to decay, like an organic fruit, and eventually, you’ll be back at hiring them again or another company. SEO takes time, it’s laborious, and can be undone with the following mistakes:

• Repetitive Keyword Usage –

There’s a natural way to use keywords and there is a completely unnatural way to do it. Some think it’s a matter of percentages. However, if you were to stick to the common 2% ratio of use, you would have to repeat certain words upwards of 15 times and even more per 500 words of content. This is seen negatively now, and is often referred to as “keyword stuffing”. If you start to do this, or have hired someone to do this sort of work, you are going to undo all the work of a professional optimization company. Repetition is good in short burst, but not if you’re going to “stuff” the page with the words and phrases you’re trying to rank for.

• Purchasing Bad Links –

Some people weigh in on this and say that you shouldn’t do it at all. That’s a half-truth. You shouldn’t buy bad links, and they shouldn’t come from directories or large scale operations. If you hire search engine optimization services, you will get links delivered; however, smart companies do so in a very graduated scenario. That means that you will not get linked in a 24 hour cycle, but rather over time. 100 links over the course of several months is not alarming, but 100 links in 24 hours or even 72 hours is a bit odd. You can buy links, but they have to be very carefully and uniquely done. It’s best to leave this to the experts.

• Stuff Advertising Everywhere –

There’s nothing wrong with monetizing a site. Millions of companies do it, including large corporations. You shouldn’t shy away from advertising on your page if you would like it. However, throwing ads everything, and even embedding it into the content is a bad idea. You’ll find that you can undo the creative work of search engine optimization services by simply overusing your privilege to advertise to the end user. Some sites have an unbalanced ratio of content to advertising. If your page is all ads, or an image gallery that is broken up into 10 or more segments and each one has their own landing page and distribution of ads, you’re doing it wrong.

In the end, you don’t want to undo any of the hard work that search engine optimization services do for you. However, if you let them go and then try to work with the aforementioned, you’ll find that your traffic will plummet, and interest in your site will diminish swiftly.